Meta Revives Smartwatch Plans with AI and Health Features Amid Wearable Market Expansion
Meta Platforms (META) shares edged up 0.61% as the company prepares to launch its Malibu 2 smartwatch, marking a renewed push into wearable hardware. The device will integrate heart-rate monitoring, sleep tracking, and an AI assistant—positioning Meta to compete in the growing $70B smartwatch market.
The strategic timing aligns with Meta's AR glasses roadmap, suggesting deeper ecosystem integration. Gesture control features could bridge interactions between wearables and the company's Reality Labs projects, despite the division's ongoing losses.
This hardware expansion follows the successful Ray-Ban Meta smart glasses, demonstrating Meta's pivot toward practical AI devices. The MOVE capitalizes on surging demand for health-focused wearables, with global shipments projected to grow 10% annually through 2027.
